For the third time this year I was able to contribute as a business coach to the challenge-base master course B2B marketing at the University of Twente. Great to experience again how learning and application in practice go together so well.
For manufacturing companies looking to develop their service business, there is another attractive offer from the University of Twente this year. Under the guidance of experienced business coaches from the field, master students will get their teeth into your issues on B2B marketing, strategy, innovation and servitizing.
After the summer, there is another unique opportunity to tackle issues about B2B marketing, strategy, innovation and servitisation. Together with master students and experts of the University of Twente and the business community.