Coaching and mentoring of sales and service professionals and teams

Challenge -based learning

For the third time this year I was able to contribute as a business coach to the challenge-base master course B2B marketing at the University of Twente. Great to experience again how learning and application in practice go together so well. 

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From product to services

Attractive offer from UT to create customer value with service

For manufacturing companies looking to develop their service business, there is another attractive offer from the University of Twente this year. Under the guidance of experienced business coaches from the field, master students will get their teeth into your issues on B2B marketing, strategy, innovation and servitizing. 

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