I recently had the pleasure of facilitating a two-day workshop on value-based selling at Royal Kaak
It were nice and lively discussions with the product sales managers of Kaak Dough Technology, Kaak Silos & Dosing and Kaak Food Processing System. We delved into the question of where Kaak's solutions really differentiate from other suppliers. And especially, what value these USPs offer to Kaak's customers during purchase, installation, use and maintenance.
This way Royal Kaak can advise its customers even better about the RoI of the investment in the fantastic solutions Kaak offers to its customers worldwide. Because this Value Selling workshop helps the sales team to translate the distinctive value of Kaak's solutions into hard Euros.
Thanks to Gerrit Jan Donderwinkel for this fun assignment!