What is the typical route machine companies take during servitization? What can they learn from the companies that have gone before them? How to arrive at a winning aspiration, strategy and approach? What should be the ambition? Where to start? And how to approach servitization?
How to design and implement a servitization strategy
Are you an industrial OEM looking to achieve growth in the aftermarket? Check out my approach to designing and implementing a servitization strategy, described in 18 slides. Use your installed base to offer services that meet the changing needs of your customers. Don't miss this opportunity to increase sales and gain a competitive advantage!
Service Paradox Synthesis. Successful digitization needs Servitization 2.0
Today, all industries acknowledge the need to invest in digital technology. But digitization is not a goal in itself.
In the aftermarket, the servitization strategy will provide direction and purpose to digital transformation: a business model how to best share knowledge with customers. That is why digitization requires a new effort by tech and machining industries to servitize. An effort addressing the emerging opportunities as well as threats from Industry 4.0.
Digitization is the synthesis of the Service Paradox. It is now time for Servitization 2.0 !