What is the typical route machine companies take during servitization? What can they learn from the companies that have gone before them? How to arrive at a winning aspiration, strategy and approach? What should be the ambition? Where to start? And how to approach servitization?
Are you an industrial OEM looking to achieve growth in the aftermarket? Check out my approach to designing and implementing a servitization strategy, described in 18 slides. Use your installed base to offer services that meet the changing needs of your customers. Don't miss this opportunity to increase sales and gain a competitive advantage!
For the third time this year I was able to contribute as a business coach to the challenge-base master course B2B marketing at the University of Twente. Great to experience again how learning and application in practice go together so well.
For manufacturing companies looking to develop their service business, there is another attractive offer from the University of Twente this year. Under the guidance of experienced business coaches from the field, master students will get their teeth into your issues on B2B marketing, strategy, innovation and servitizing.
After the summer, there is another unique opportunity to tackle issues about B2B marketing, strategy, innovation and servitisation. Together with master students and experts of the University of Twente and the business community.
Today, all industries acknowledge the need to invest in digital technology. But digitization is not a goal in itself.
In the aftermarket, the servitization strategy will provide direction and purpose to digital transformation: a business model how to best share knowledge with customers. That is why digitization requires a new effort by tech and machining industries to servitize. An effort addressing the emerging opportunities as well as threats from Industry 4.0.
Digitization is the synthesis of the Service Paradox. It is now time for Servitization 2.0 !
