Na de zomer is er weer een unieke kans om vraagstukken over B2B marketing, strategie, innovatie en servitiseren op te pakken. Samen met master studenten en experts van de Universiteit Twente en het bedrijfsleven.
Today, all industries acknowledge the need to invest in digital technology. But digitization is not a goal in itself.
In the aftermarket, the servitization strategy will provide direction and purpose to digital transformation: a business model how to best share knowledge with customers. That is why digitization requires a new effort by tech and machining industries to servitize. An effort addressing the emerging opportunities as well as threats from Industry 4.0.
Digitization is the synthesis of the Service Paradox. It is now time for Servitization 2.0 !